How We Got $1,350,000 Above Asking and Sold in 6 Days

32331 Baltic Sea Drive is a beautiful, single-level and mid-century style home located in the prestigious Monarch Bay Terrace neighborhood of Dana Point. Our goals for this sale were:

1. 1. Ensure a stress-free process for our client by taking as much off their plate as possible.
   2. Execute a multi-channel marketing strategy to generate maximum awareness, and thus, multiple offers over asking.
   3. Sell the home in less than 10 days.

RESULTS: Sold in 6 days $1,350,00 above the asking price!

In total, we received multiple offers with all of them above the asking price, and our client felt extremely well taken care of. Just take his word for it!

CLIENT TESTIMONIAL

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
AMAZING REALTORS! Todd Davis and Jorge Anzaldi epitomize the perfect pair of real estate professionals. Todd and Jorge possess that rare quality of delivering superb customer service with consummate professional skill. Their unparalleled integrity and work ethic is unmatched in the field. The best of the best who love what they do with style, creativity and tons of fun.

– Gary Sloan

OUR (NO-JOB-IS-TOO-SMALL) WINNING APPROACH

PRE-SALE STRATEGY (warming up…)*

Home Inspections	Hired top industry resources to conduct all property inspections, including general home, termite, roof, and plumbing.
Estate Sale	Located and managed an estate sale team to liquidate the contents of the home.
Family Heirlooms	Packed and shipped family heirlooms both across the country and internationally.
Home Preparation	Hired a landscaping team, handyman, and cleaning crew.
Staging Company	Interviewed three (3) staging companies total to find the perfect one (1)
Luxury Photography	Sourced top real estate photographer to capture interior, exterior and drone photography.

SALE STRATEGY (game time!)*

Agent Relationships	Engaged the internal Compass network Presented the listing at local sales meetings Outreach to top local agents
Print Marketing	Direct mailer to the Monarch Bay and South Laguna residents Several full-page ads in local and regional publications
Digital Marketing	Organic social media posts (grid, stories, and reels). Boosted social media posts  Paid ads on Facebook and Instagram targeting users in specific zip codes that are likely to buy
Event Marketing	Mailed invitation to all Monarch Bay Terrace residents for an exclusive, neighbors-only preview of the home (it was great meeting many of you!)
Open Houses	Hosted two (2) very successful open houses, generating upwards of 100 guests each day We treated the open houses as events, including music, drinks, food, and lots of fun vibes. Overall sentiment from guests was positive
Relentless Follow Up	Agents / direct buyer inquiries Open house attendees Neighbor-preview attendees
Open Communication	Weekly reporting on marketing initiatives & results Daily updates on status of showings and offers

*No, this is not our full strategy. We can’t give away all of our secrets! Give us a call and we might just tell you.